Boosting Recruitment and Retention with Content Engagement Marketing for Higher Education
When competition for candidates intensifies as it is recently observed in higher education, universities are expected to search for ways of engaging and maintaining clients. Content engagement marketing for higher education has been identified as a significant way of delivering such goals. With the help of valuable, relevant, and consistent content, colleges and schools will be able to grab the attention of their target public and take specific actions. In approaching the topic, this article focuses on the aspect of content and engagement marketing for college as well as schools and highlights different heeds that any institution could gain about it. What is content engagement marketing for higher education? Content engagement marketing for higher education entails such approaches as developing and distributing content that would be appealing to prospective and current students, alumni, and any other interested party. It is different from other simple marketing strategies in that it e...