Media Planning and Buying for Schools: A Comprehensive Guide
Media planning and buying for education remain significant tasks for the educational sector especially for schools to make impacts and reach out to targeted markets. Regardless of whether a school wants to increase enrollment, strengthen its ties to the community or raise the profile of the academic programs, the media plan may mean making or breaking the campaign. What is the role of a media planner in education? The power of Media planning and buying for education sector has been proven effective many times over especially in a world that has increasingly turned to technology. Media planning and buying for school promotion means the proper choice of posts and outlets to disseminate information about this school. It begins with identifying the market encompassing prospective students, their parents, tutors, and members of society at large. No matter which areas these crowds frequent, both online and offline, schools can know where to best place their advertising dollars. Media plannin...