Media Planning and Buying for Higher Education: Transforming the Future of Student Enrolment
When students are constantly scrolling, clicking, skipping and searching, cutting through the noise takes more than just a good ad or a boosted post. It takes precision, not just in the message, but in where and when it’s delivered. This is when you realise that media planning and buying for higher education is crucial for your institution. It’s not just about buying digital space. It’s about understanding how, where and why students engage and making sure your message meets them at the right moment, not once, but repeatedly and meaningfully. In this blog, we’ll break down how smart media planning helps universities reach the right audience, why working with a social media planning agency for education matters and how well-executed campaigns are reshaping results for institutions across the sector. What Does Media Planning Involve? Media planning seems straightforward: select a few platforms, allocate a budget and publish. However, for universities vying for attention in a crowd...