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Transforming Higher Education: Go-to-Market Strategy for EdTech

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  How can educational organisations attract the right students in our ever-growing digital age? More than 99 per cent of students go to the Internet before applying, but most colleges lack an effective enrolment strategy. This is the challenge. This article will give insights into how a go-to-market strategy for EdTech works to change enrolment outcomes, and it is no longer an option.  Today's prospective students are already doing their research and making decisions based on their understanding and digital interaction with the websites of universities. The institutions that are succeeding are the ones that have orchestrated every digital touchpoint to guide students through the journey from discovery to enrolment. What is EdTech and Why Does It Matter? EdTech is technology-based solutions aimed at enhancing educational experiences, simplifying procedures, and improving learning outcomes. Modern EdTech solutions include: Virtual campus visits for students to get remote experi...